Joanna Baker is the Group General Manager for Australasian recruitment solutions company, Big Splash. As well as Talent Propeller Joanna manages six recruitment-based businesses. Joanna comes from a marketing background and is a talented speaker and educator, having lectured in marketing at RMIT University in Melbourne. She is passionate about how HR and marketing can work together, particularly in the digital age awash with social media and digital marketing.
Joanna is an expert on how companies can utilise programmatic advertising and social media to attract and retain the best possible talent for their business. Joanna believes that now more than ever, recruiters need to start thinking like marketers in order to build a compelling employer brand.